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    Monthly Archives: July2014

  • 3 Types of Business Awnings to Attract Customers

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    There are a number of awnings available these days, but when it comes to your business, you want one that both looks good and will attract attention. With so much competition in the market, you need every possible advantage. These three types of awnings have the potential to help you get noticed and to peak the curiosity of potential customers.

    Creative Awnings For Attracting CustomersCreative AwningsStunning or creative awnings that potential customers can’t help but notice give you that extra edge, especially if your business is located on a street packed with other businesses. You want to have something that stands out and shows that your place is different; no matter whatever you sell.Having an eye catchy awning will get customers curious to learn more about what you have to offer. Of course you have to make sure that the awning is visually pleasing, not obnoxious or off-putting.

    • Awnings with Details Awnings with enough space to promote the business will make it easier for customers to find you. One of the most frustrating things for shoppers is to have to look for a little sign or to get close to the door to see what a shop is. By displaying your name and having a look that reflects what you offer, customers may decide to stop in to see your shop over your competition.
    • Large Awnings Awnings that provide a considerable amount of shade will give you a very unique advantage. During a downpour, potential customers will more likely stop under your awning to get out of the rain. The longer it lasts, the more likely they will be to go inside. And of course, you can never underestimate the importance of providing shade on those hot summer days!

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    About Gary Kerr

    Gary Kerr is the Owner of The Awning Company, a pioneer in the awning industry that works withSunbrella outdoor fabric. Kerr is committed to providing the best customer service and high quality shade for patios to his clients. The Awning Company
    is a place where quality meets affordability, and Kerr and his team are dedicated to their work and believe in overall customer satisfaction.

    Tags: commercial awnings, decorative awnings, outdoor roll up shades, retractable awnings, retractable awnings orange county
  • Monthly Archives: July2014

  • Window Awnings: Enjoy Benefits in Style

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    Window awnings will create aesthetically pleasing looks for homes and businesses, helping them stand out from their neighbors. They come in many different styles and materials. However, awnings do far more than just look good. From providing you, your visitors, or your customers shade from the sun or protection from the rain to helping lower costs during the summer, awnings have a number of benefits.

    Window AwningsProtection from the Elements
    Awnings are the perfect protection for you, your home or business from the summer sun, especially for windows that face the sun all day. They reduce the amount of direct sunlight streaming into your home. During the cooler and wetter times of the year, awnings allow you to open your window even when it is raining, without worrying about rain damage.

    Cost Savings
    As the awning helps protect your home or business from direct sunlight, it is also reducing the cost of cooling. For furniture and products that are near windows, awnings help protect them against sun damage, meaning their colors will fade slower. The longer your furniture, rugs, and goods last, the less money you will have to spend replacing them at frequent intervals. Also, you can open your windows to help cool down the home, even when it is raining, so that you can take advantage of the cooler air instead of running your AC.

    Stretching Your Living or Business Area
    Patios and porches will be more accessible with retractable awnings, giving you more space. Even if it is pouring, with the right awning you can go out and enjoy the rain with a nice cup of coffee.

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    About Gary Kerr

    Gary Kerr is the Owner of The Awning Company, a pioneer in the awning industry that works with window awnings. Kerr is committed to providing the best customer service and high quality shade for patiosto his clients. The Awning Company is a place where quality meets affordability,and Kerr and his team arededicated to their work and believe in overall customer satisfaction.

    Tags: awnings for home, canvas patio covers, Colorful Awning, outdoor roll up shades, Sunbrella outdoor fabric
  • Monthly Archives: July2014

  • Storefront Awnings: Is it the Right Time to Redesign?

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    Store front awnings are the first things, other than the actual signage, that a new customer sees. In some cases, the awning acts as the signage. Awnings just out over the street provide shade and protection from the elements, giving passersby the chance to look in the windows and get a feel for what they may find inside. Awnings are designed to be pleasing to the eye, and have the ability to draw people’s attention to the business.

    Store front Awnings

    Awnings can be made of canvas, metal, or other materials. Some are designed so they can be withdrawn or extended depending on the weather or for cleaning. While they are used for protection from the elements, they offer invaluable advertising opportunities. Most storefront awnings carry the company logo and other information, such as the store’s address. Designing the awnings to match the style and theme of the business helps to attract the attention of future customers. Keeping their look fresh and on point is extremely important.

    Big Changes

    Changes within the company are normally the main reason why companies choose to redesign their awnings and other signage. Significant changes can lead to a change in the branding and advertising strategy of the business. When major changes do occur, redesigning the storefront awnings is important to keep them in line with the new happenings within the business. A few reasons a new design might be called for are:

    1.              New partners/ownership
    2.              New direction
    3.              Change in location
    4.              Business growth
    5.              Change in logo or brand

    When a company grows, several things can begin to change. It begins to reach new audiences and, in some cases, can outgrow its original branding. For the growth to continue, adapting to the new challenges and concepts associated with moving forward is imperative.

    A company does not want to lose its original values or concepts. The key is to change the marketing strategy to allow for more visibility and a fresh look that intrigues new customers. Awnings can create a valuable first impression, especially in areas where there are various other types of signage. Getting lost in the crowd is easy if your awning blends well with its surroundings.

    Step Up and Stand Out

    When a business begins to get caught up in its surroundings, it is important to take the steps to bring it back to the forefront. Create a new design or concept for the awning that sends the message that the business is still there. Add new elements that point to the company’s continued direction for growth. Subtle changes can lead to renewed interest and a host of new customers who may not have realized the store was still there. Instead of getting overshadowed by neighbors, step up the efforts and create a new image that stands out and proudly proclaims the company’s intention to take on new challenges.

    The Business Needs a Boost

    Redesigning existing storefront awnings and signage can give a business a much needed boost. Businesses that have been around for several years can have marketing strategies that are no longer effective. Signage becomes obsolete and the business loses touch with the customers and basically has no real direction for growth. Installing newly designed awnings can change all of that. When management realizes they have lost touch with the concepts that originally moved the company forward, it’s time to rethink the strategies being used and find something new and exciting.

    While changes are happening on the inside, adding new flair on the outside will attract new customers. Dedicated customers who are used to seeing the older signage and awnings may feel a renewed spark of interest in seeing what direction the company will be going. Making a drastic change in the outward appearance of the business may be the catalyst for even bigger changes on the inside.

    Businesses that were on the verge of closing due to poor sales can get a much needed shot in the arm with a few cosmetic changes to the storefront and awnings. While a fresh coat of paint may jump start the project, redesigning the storefront awnings and creating a new look may be just was needed to move the business from the slow lane back onto the fast track.

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    About Gary Kerr

    Gary Kerr is the Owner of The Awning Company, a pioneer in the awning industry that works withSunbrella outdoor fabric. Kerr is committed to providing the best customer service and high quality shade for patios to his clients. The Awning Company
    is a place where quality meets affordability, and Kerr and his team are dedicated to their work and believe in overall customer satisfaction.

    Tags: awnings for home, Colorful Awning, commercial awnings, retractable awnings orange county, retractable skylight awning
  • Monthly Archives: July2014

  • 6 Ways Awnings Can Give Your Home a Facelift

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    Homeowners are rediscovering the many benefits awnings and retractable covers have to offer. Small awnings can be placed over windows, while larger ones can be used to cover patios and small porches. When they are professionally installed, they become part of the structure of the home and add to its beauty and style. Benefits Of Awnings

    1. Awnings provide shaded areas for recreation.
      Large, retractable awnings can be rolled up to allow the sun to warm an area or rolled down to keep an area cooler during the hot, summer months.
    2. Prevents direct sunlight from entering via windows.
      Awnings that are placed over windows keep sunlight from shining into windows. Direct sunlight can fade carpet and upholstery and raise the temperature indoors.
    3. Don’t let people to be limited!
      Allows people inside the home to see outside without having to look out into the bright light. Looking outside on a bright, sunny day can cause a person’s view to be limited by glare.
    4. Awnings can add color to the exterior of the home.
      Awnings can be made of contrasting colors to accentuate the windows in your home. Designs are also an option to make windows stand out from their surroundings.
    5. Covers blemishes near the windows.
      Older homes may have blemishes near windows and doors. Awnings can be installed in such a way as to hide them and make the home look nice and well-cared for.
    6. Increases the value of your home.
      Awnings are normally attached directly to the home. Because they are designed to be permanent, they can increase the value of your home.

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    About Gary Kerr

    Gary Kerr is the Owner of The Awning Company, a pioneer in the awning industry, based at Orange County. Kerr is committed to providing the best customer service and high quality awnings for home to his clients. The Awning Company is a place where quality meets affordability, and Kerr and his team are dedicated to their work and believe in overall customer satisfaction.

    Tags: awnings for home, canvas patio covers, commercial awnings, decorative awnings, outdoor roll up shades